"Rotor was founded in 1994 by two friends and cycling enthusiasts, who believed they could eliminate dead spots in the pedal stroke. Pablo Carrasco, an aeronautical engineer, and Ignacio Estellés,…

"Our company began with one cyclocross tire. Years later, when we set out to make gravel tires we stuck to this philosophy: cyclocross tires are for cyclocross racing and gravel…

"When Dr. Vaughan created the first energy gel to help his daughter, an ultra-marathoner, reach her peak performance, the only choice at the time was an energy bar that resembled…

"Since 2001, the world’s fastest riders have been winning world championships equipped with e*thirteen’s dependable, lightweight chainguides. Through the application of uncompromising engineering discipline, e*thirteen is not only the market…

Unless you've lived a sheltered cycling life eschewing magazines, online media and riding with others, you'll have heard of the French brand, Mavic. A former component manufacturer, their specialty these…

"For more than 150 years, bicycles have brought beauty, motion, and function to riders around the world. From their earliest conception, bicycles inspired movement. Magic Cycle Werks believes that today…