Rolf Prima & Astral Cycling Tour (video linked below)
ROLF PRIMA IS MORE THAN A WHEEL COMPANY. WE ARE A TEAM OF IMPASSIONED RIDERS THAT BRINGS OUR LOVE OF CYCLING TO WORK EVERY DAY. WE’VE BEEN INNOVATING, TESTING, RIDING AND PROVING PAIRED-SPOKE WHEELS FOR 25 YEARS. IT NEVER GETS OLD.” – Rolf Prima
“Our Paired Spoke technology broke new ground when it was introduced in 1997. Bringing the spokes to the rim in pairs neutralizes the left and right outward pulling forces allowing us to build true wheels on lighter rims with fewer spokes. Fewer spokes and lighter rims help create increased aerodynamics and faster performing wheels.”
Astral Cycling
“Since 2017, Astral Cycling has steadily grown into one of the most respected and trusted brands in the industry. We’ve collaborated with some of the most revered and coveted builders, artists and developers to continually bring fresh products and projects to the rides and riders we love. Now, having formally merged with our long-time favorite collaborators and partners-in-crime White Industries, our passion is lit and creative fire stoked.” – Astral Cycling
Rolf Prima & Astral Cycling Factory Tour Video
Alternative Video Link for those reading via email subscription
In this video, JOM of Gravel Cyclist visits Loren, Jimmy, and staff of Rolf Prima / Astral Cycling in Eugene, Oregon, for a comprehensive tour of these well established brands.
Also linked below, our content from the 2026 MADE Show, arguably the most comprehensive there is.
Reminder: ALWAYS BE A STEWARD FOR GRAVEL CYCLING: Respect the roads, respect the locals, respect the land, respect your fellow cyclists.
Visit the Rolf Prima or Astral Cycling Websites to learn more.
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Links of Interest:
- Rolf Prima Website
- Astral Cycling Website
- MADE Show Website
- MADE Show Builder Bikes A to D 2026
- MADE Show Builder Bikes E to J 2026
- MADE Show Builder Bikes L to O 2026
- MADE Show Builder Bikes P to W ( and THE END) 2026
- 32 Inch Bikes at the MADE SHOW 2026
- Accessories, Tools, Components & More of MADE SHOW 2026
- MADE Show FINAL VIDEO for 2026: Everything Else
- North Florida Freeride Gravel Series
- How to Create Amazing & Fun Gravel Routes!
- Gravel Cyclist’s Route Library
- Gravel Bike Tire / Tyre Pressure Recommendations
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