White Industries Factory Tour: Made in the USA – Petaluma, California

white industries factory tour
Some of White Industries’ history resides in this cabinet.

“While we’ve grown quite a bit since 1978, we’re still a small company with only 15 employees. Staying small has allowed us to ride the ups and downs of the bike industry over the last 40+ years as well as respond and adapt to ever-changing trends and standards. Along the way we’ve had to navigate the same, sometimes conflicting choices every business faces; how do we run a profitable business, treat our employees well, make our customers happy, and be good corporate citizens? The simple answer is, we just try to get better on every front, every day.” – White Industries

White Industries Factory Tour Video

Alternative Video Link for those reading via email subscription.

In this video, JOM of the Gravel Cyclist crew is given a thorough tour of the White Industries manufacturing facility, by Sean. Sean is the former owner / framebuilder of Soulcraft Bikes, and knows his ways around everything bicycle related. Thanks so much to Sean and the White Industries team for their time during this factory visit!

white industries factory tour
Sean of White Industries

Continued from Above:

“That takes a lot of different forms here: providing benefits and retirement to our employees, investing in a 100% solar-powered shop, using environmentally safe machining coolant, a comprehensive materials recycling program, recyclable packaging, domestically sourced raw materials, and making sure all our customers get the best service and support available. Put simply, we run the company with respect for everyone involved, including the environment.”

Additional Photos

white industries factory tour
Rear hubs during assembly
white industries factory tour
Front hubs during assembly
white industries factory tour
Headset parts bins & build kits
white industries factory tour
Chainrings galore
white industries factory tour
Hub driver bodies
white industries factory tour
Heaps of anodized parts, yum!
white industries factory tour
Raw materials
white industries factory tour
Cutting chainring blanks
white industries factory tour
Result of the broaching machine’s work
white industries factory tour
Polished hubs, partially completed
white industries factory tour
A lot of cranksets under construction

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