TriboFlux (www.triboflux.com), a cycling innovation company founded in Northwest Arkansas, today announced the official launch of its breakthrough line of bicycle chain lubricants designed for endurance riders, gravel grinders, mountain bikers, and e-bike adventurers. Engineered to withstand the most extreme elements while delivering industry-leading efficiency, TriboFlux promises to transform the way cyclists care for and experience their drivetrains.
“At the heart of the launch is a revolutionary single-use sachet system; a clean and rider-friendly way to apply lube on the go. With 350+ miles of performance per application, TriboFlux redefines durability while keeping chains whisper-quiet and running clean through mud, dust, rain, and grit.”
“Cyclists deserve products that perform in the real world where the weather shifts mid-ride, trails turn to chaos, and gear is pushed to its limits,” said Sam Beckford, CEO and Founder of TriboFlux. “We built TriboFlux through University of Arkansas innovation programs, tested it on the trails of Northwest Arkansas, and refined it with one mission in mind: to improve the ride experience for anyone on two wheels.”
Innovation Rooted in Northwest Arkansas
TriboFlux is proud to have been born out of the University of Arkansas’s entrepreneurial and innovation ecosystem, leveraging cutting-edge tribology research, university lab resources, and early-stage startup support.
Headquartered in Bentonville, TriboFlux is part of a region known worldwide for its cycling culture, outdoor recreation, and entrepreneurial growth. From the Ozark mountains to world-class gravel events, Northwest Arkansas provided the perfect proving ground for TriboFlux’s development and launch.
Product Line-Up
- GravelPro – Optimized for endurance gravel and dust-heavy terrain
- MTBPro – Built for mud, roots, and steep technical conditions
- EbikePro – Designed for torque-heavy drivetrains and extended battery life
- TriboFlux Cleaner – Biodegradable, citrus-based solution for deep drivetrain prep
Each product combines cutting-edge tribology science with a clean, rider-first design ethos.
Availability
TriboFlux products are available now through select independent bike dealers (IBDs), partner retailers, and online at www.triboflux.com
Real-World Testing of TriboFlux
JOM of the Gravel Cyclist crew logged 739kms / 461 miles on an application of TriboFlux, equivalent to a sachet and a half, during his November 2025 trip to Australia. Conditions were dry and dusty, no rainfall. However, JOM has ridden TriboFlux in the worst conditions in the US of A, it has been an absolute stellar performer. TriboFlux is JOM’s go to chain lube. Nothing worse than a crunchy chain in crunchy conditions!
About TriboFlux
Founded by Sam Beckford out of innovation programs at the University of Arkansas, TriboFlux is dedicated to pushing the boundaries of cycling performance through scientifically engineered lubrication solutions. With roots in advanced tribology research and a passion for real-world riding, TriboFlux is on a mission to make bikes run smoother, last longer, and perform better—no matter the conditions.